| How blockchain technologies impact your business model V Morkunas, J Paschen, E Boon Business Horizons, 2019 | 848 | 2019 |
| Artificial Intelligence in Advertising: How Marketers Can Leverage Artificial Intelligence Along the Consumer Journey J Kietzmann, J Paschen, E Treen Journal of Advertising Research 58 (3), 263-267, 2018 | 504 | 2018 |
| Go boldly!: Explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for business M Farshid, J Paschen, T Eriksson, J Kietzmann Business horizons 61 (5), 657-663, 2018 | 447 | 2018 |
| Artificial intelligence (AI) and its implications for market knowledge in B2B marketing J Paschen, J Kietzmann, TC Kietzmann Journal of business & industrial marketing 34 (7), 1410-1419, 2019 | 430 | 2019 |
| Choose wisely: Crowdfunding through the stages of the startup life cycle J Paschen Business horizons 60 (2), 179-188, 2017 | 378 | 2017 |
| Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel J Paschen, M Wilson, JJ Ferreira Business Horizons 63 (3), 403-414, 2020 | 366 | 2020 |
| Employer branding: Understanding employer attractiveness of IT companies A Dabirian, J Paschen, J Kietzmann IT professional 21 (1), 82-89, 2019 | 166 | 2019 |
| Investigating the emotional appeal of fake news versus real news using artificial intelligence and human contributions J Paschen Journal of Product and Brand Management, 2019 | 140* | 2019 |
| The Circular Economy meets Artificial Intelligence (AI) - Understanding the Opportunities of AI for Reverse Logistics M Wilson, J Paschen, L Pitt Management of Environmental Quality, 2021 | 130 | 2021 |
| NFT marketing: How marketers can use nonfungible tokens in their campaigns R Chohan, J Paschen Business Horizons 66 (1), 43-50, 2023 | 107 | 2023 |
| What marketers need to know about non-fungible tokens (NFTs) R Chohan, J Paschen Business Horizons 66 (1), 43-50, 2021 | 101 | 2021 |
| Artificial intelligence (AI) and value co-creation in B2B sales: Activities, actors and resources J Paschen, U Paschen, E Pala, J Kietzmann Australasian Marketing Journal, 2020 | 86 | 2020 |
| # BuyNothingDay: investigating consumer restraint using hybrid content analysis of Twitter data J Paschen, M Wilson, K Robson European Journal of Marketing 54 (2), 327-350, 2020 | 62 | 2020 |
| The brand personalities of brand communities: an analysis of online communication J Paschen, L Pitt, J Kietzmann, A Dabirian, M Farshid Online Information Review 41 (7), 1064-1075, 2017 | 34 | 2017 |
| Reading between the lines: Understanding customer experience with disruptive technology through online reviews J Robertson, C Ferreira, J Paschen Australasian Marketing Journal 29 (3), 215-224, 2021 | 33 | 2021 |
| Artificial intelligence, marketing, and the history of technology: Kranzberg’s laws as a conceptual lens C Pitt, J Paschen, J Kietzmann, LF Pitt, E Pala Australasian Marketing Journal 31 (1), 81-89, 2023 | 25 | 2023 |
| Emerging technologies and value creation in business and industrial marketing J Paschen, L Pitt, J Kietzmann Journal of Business & Industrial Marketing 34 (7), 1401-1402, 2019 | 21 | 2019 |
| Fine wine through time: a review of the Journal of Wine Research J Paschen, M Wilson, J Nehajowich, J Prpić Journal of Wine Research 27 (2), 91-104, 2016 | 15 | 2016 |
| À votre santé–conceptualizing the AO typology for luxury wine and spirits J Paschen, U Paschen, JH Kietzmann International Journal of Wine Business Research 28 (2), 170-186, 2016 | 14 | 2016 |
| Understanding the opportunities and challenges of wearable technology L Pitt, J Kietzmann, K Robson, K Plangger, E Treen, J Paschen, ... Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 7 | 2017 |
Jan KietzmannGustavson School of Business, University of Victoria, BC, CanadaDirección de correo verificada de uvic.ca
