| Using TRIZ to enhance passengers' perceptions of an airline's image through service quality and safety T Jeeradist, N Thawesaengskulthai, T Sangsuwan Journal of Air Transport Management 53, 131-139, 2016 | 102 | 2016 |
| Hospital service quality measurement models: patients from Asia, Europe, Australia and America N Thawesaengskulthai, P Wongrukmit, JJ Dahlgaard Total Quality Management & Business Excellence 26 (9-10), 1029-1041, 2015 | 73 | 2015 |
| A decision aid for selecting improvement methodologies N Thawesaengskulthai, JDT Tannock International Journal of Production Research 46 (23), 6721-6737, 2008 | 62 | 2008 |
| An empirical framework for selecting quality management and improvement initiatives N Thawesaengskulthai International Journal of Quality & Reliability Management 27 (2), 156-172, 2010 | 52 | 2010 |
| Pay‐off selection criteria for quality and improvement initiatives N Thawesaengskulthai, JDT Tannock International Journal of Quality & Reliability Management 25 (4), 366-382, 2008 | 48 | 2008 |
| Hospital service quality preferences among culture diversity P Wongrukmit, N Thawesaengskulthai Total Quality Management & Business Excellence 25 (7-8), 908-922, 2014 | 43 | 2014 |
| Risk management for new product development projects in food industry D Porananond, N Thawesaengskulthai Journal of Engineering, Project, and Production Management 4 (2), 99-113, 2014 | 42 | 2014 |
| The critical factors of research and innovation creation in public universities in Thailand B Supapawawisit, A Chandrachai, N Thawesaengskulthai International Journal of Trade and Global Markets 11 (1-2), 109-117, 2018 | 41 | 2018 |
| Fashion setting in quality management and continuous improvement N Thawesaengskulthai, J Tannock International Studies of Management & Organization 38 (2), 5-24, 2008 | 39 | 2008 |
| Mobile claim management adoption in emerging insurance markets: an exploratory study in Thailand C Gowanit, N Thawesaengskulthai, P Sophatsathit, T Chaiyawat International Journal of Bank Marketing 34 (1), 110-130, 2016 | 37 | 2016 |
| Selecting quality management and improvement initiatives: Case studies of industries in Thailand N Thawesaengskulthai University of Nottingham, 2007 | 33 | 2007 |
| Data-driven roadmapping (DDRM): Approach and case demonstration U Pora, N Gerdsri, N Thawesaengskulthai, S Triukose IEEE Transactions on Engineering Management 69 (1), 209-227, 2020 | 32 | 2020 |
| R & D commercialization capability criteria: implications for project selection C Karaveg, N Thawesaengskulthai, A Chandrachai Journal of Management Development 35 (3), 304-325, 2016 | 28 | 2016 |
| A combined technique using SEM and TOPSIS for the commercialization capability of R & D project evaluation C Karaveg, N Thawesaengskulthai, A Chandrachai Decision Science Letters 4 (3), 379-396, 2015 | 26 | 2015 |
| Servitization decision-making framework for Thai manufacturing companies J Lertsakthanakun, N Thawesaengskulthai, C Pongpanich International Journal of Business and Management 7 (12), 147, 2012 | 23 | 2012 |
| Structural equation modeling of a potentially successful person in network marketing R Hiranpong, P Decharin, N Thawesaengskulthai Kasetsart Journal of Social Sciences 37 (1), 22-29, 2016 | 22 | 2016 |
| Determinant of Startups’ Fund-raising Value: Entrepreneur and Firm Characteristic P Sathaworawong, N Thawesaengskulthai, K Saengchote 2018 IEEE International Conference on Industrial Engineering and Engineering …, 2018 | 20 | 2018 |
| Loss time reduction for improve Overall Equipment Effectiveness (OEE) K Krachangchan, N Thawesaengskulthai 2018 5th international conference on industrial engineering and applications …, 2018 | 20 | 2018 |
| Evaluation model for research and development commercialization capability C Karaveg, N Thawesaengskulthai, A Chandrachai Production & Manufacturing Research 2 (1), 586-602, 2014 | 17 | 2014 |
| Artificial intelligence and successful factors for selecting product innovation development N Klintong, P Vadhanasindhu, N Thawesaengskulthai 2012 Third International Conference on Intelligent Systems Modelling and …, 2012 | 17 | 2012 |
